Drake's "Certified Lover Boy" became a hot topic last night after rumors of its imminent release spread like wildfire.
This is the age of the surprise album, where anything can drop in the blink of an eye -- perhaps that's why social media seemed to rally around the notion that Drake's upcoming album Certified Lover Boy was set to arrive at midnight. In fact, it became so widely accepted as fact that a wave of disappointment seemed to arise when the clock struck twelve with nary a Drizzy album in sight. So why then, did people come to this conclusion in the first place?
It should be noted that one of the main reasons behind the doomed theory centered around the Grammy Awards' eligibility deadline, which occurs on Monday, August 31st. Anything released following that date will not be eligible for nomination in the 2021 Grammy Awards. Hardly a lead with legs, but it appeared to be enough to form the basis of a hype-train. Things weren't helped by a fake tracklist that swiftly began circulating, which drew raised eyebrows with features from Jhené Aiko, Post Malone, and Ariana Grande, though the latter certainly sent her fans into a fervent state.
Suffice it to say, the lead-up to the midnight hour was full of excited Drake fans, driven entirely by wistful optimism. That, and the belief that Drake's willingness to secure a Grammy would be enough to dictate his entire rollout. Of course, it's always disappointing when a rumor takes off only to come up short. If anything, it speaks to the time we live in, where social media buzz plays a pivotal role in building anticipation for a surprise drop -- we've seen it in the past with Eminem's impromptu releases, where a few rumblings seemed to herald the imminent arrival of both Kamikaze and Music To Be Murdered By. Should Drake indeed decide to drop from the blue, expect a similar buzz to kick off prior -- next time, let's just hope it's not a drill.
Drake fans have something to be excited for as more Nike merch is apparently on the way.
After taking to Instagram this week to show off all-black and all-white Nike socks with heart and Swoosh branding as well as a hat with the look of lipstick on the brim — presumably nods to his upcoming “Certified Lover Boy” album — the rap megastar revealed more of merch late yesterday on the social media platform.
The Canadian artist shared images and videos of musicians and celebrities who received packages of the “Certified Lover Boy” Nike merch. The people of note Drake shared content from via Instagram Stories included model and producer Lil CC (Cydney Christine), multihyphenate Yung Taco and singer-songwriter Swae Lee.
Drizzy wore some correlating Nike merchandise in the music video for his newest single "Laugh Now, Cry Later," then showed off some other branded pieces including a cap with a red lipstick mark on it and socks with hearts on the top. On Wednesday the OVO head honcho dropped some more gems on his Instagram Stories, showing people receiving hefty care packages.
— No Stress Just Finesse (@TjHaynes3) August 27, 2020
Some of the newly revealed pieces include a Nike bomber jacket with hearts pressed across the body, the gray hoodie he was wearing in the music video with "CLB" inscribed on the chest, and what looks to be a shirt with a cupid in a ski mask.
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